Psychiatric Bulletin (2008) 32: 149-150. doi: 10.1192/pb.bp.107.017319
© 2008 The Royal College of Psychiatrists
Back to basics – getting involved in public education
Mona Freeman, Specialist Registrar in Child and Adolescent Psychiatry
Tavistock and Portman NHS Foundation Trust, London, email:
mona.freeman{at}nhs.net
James Stoddart, Locum Consultant in Forensic Psychiatry
Bamburgh Clinic, St Nicholas Hospital, Newcastle-Upon-Tyne
Declaration of interest
M.F. and J.S. are currently members of the Public Education Editorial
Board.

Introduction
Being a doctor nowadays is not a role which automatically raises
ones status and brings one respect. Our treatment plans
and advice are
no longer accepted without discussion and/or
often compromise. Our patients
are now familiar with technical
jargon and often come to appointments armed
with the latest
research or up-to-date National Institute of
Health
and Clinical Excellence (NICE) guidance, which can make such
consultations feel more like flashbacks to the Part 2 clinical
exam. With an
increasingly informed and sometimes critical
public regarding all aspects of
health and medicine, it is
imperative that we, as psychiatrists, are at the
forefront
of providing information about the illnesses and conditions
we
treat. Essentially, such information for the public must
be easy to
understand, accurate and unbiased.
With this in mind, we enthusiastically applied to join the Public Education
Editorial Board of the Royal College of Psychiatrists. This is a subcommittee
of the Public Education Committee of the College which since the mid-1990s has
been producing high-quality, evidence-based, award-winning public education
leaflets about all aspects of mental health. We were hoping to find an
interesting and productive use to our research time that did not involve
filling in yet more ethical approval forms, and we were not disappointed.

The role of the Public Education Editorial Board
The Public Education Editorial Board was formed in 2002 with
the task of
developing and reviewing the public education leaflets,
some of which had a
traditional prescriptive approach rather
than providing something more
empowering for patients that
would enable them to make better-informed choices
for themselves.
The College also wished to seek independence from the
pharmaceutical
companies which until then had sponsored the leaflets and
covered
printing costs (
Timms et
al, 2005).
The board is thus involved with all aspects of the planning and
distribution of information about mental illness to the public: from deciding
which topics to cover and seeking the involvement of partner organisations, to
critically appraising the information (once written or commissioned) and
seeking the views of service users prior to the launch of a new leaflet. Each
new leaflet usually commences as an idea of a College member, or occasionally
a member of the public, who has identified a gap in the
available mental health information. Less commonly, a fully formed leaflet
already in circulation locally is sent to us in the hope of wider
dissemination. The board would then ask an expert in the field to write or
comment on the leaflet as appropriate. We would then edit, appraise and launch
the leaflet. New leaflets are advertised to College members on the College
website and they are freely available there. In addition, the majority exist
in print and they are distributed on request to a wide range of organisations
– from general practitioners surgeries and hospital trusts to
health shops and even the forestry commission. They are regularly reviewed,
ensuring feedback from the public is used constructively and that the
information remains up-to-date.

Our roles
As specialist registrars on the board, our main task was to
each produce a
new leaflet on a topic of our choice, under
the supervision of one of the
board members. This involved
planning, researching, writing, appraising and
editing the
leaflet. Apart from this, we were also able to get involved
in the
editorial process of other leaflets already in the pipeline.
The editorial
board is a small team, a mix of jobbing consultant
psychiatrists and members
of the External Affairs department
of the College. We were warmly absorbed
into the group and
were given a good insight into what it is to be an editor:
deciding
on what is topical and pertinent, thinking of whom one could
commission to write the leaflet, and then once written, appraising
and editing
the work. To aid appraisal, we were introduced
to DISCERN – a brief
questionnaire developed at the University
of Oxford
(
www.discern.org.uk).
This is the first standardised
index of quality of consumer health information
and it provides
a valid and reliable way of assessing the quality of written
information on treatment choices for health problems. It can
also be used by
authors and publishers of information on treatment
choices as a guide to the
standard which users are entitled
to expect.
The DISCERN questionnaire focuses in particular on whether the information
is clear, complete, unbiased, and whether it discusses all treatment options
including the risks and benefits. Leaflets should encourage shared
decision-making, include references and provide sources of further information
to score highly on the scale. Usually two board members appraise the leaflet
separately against the DISCERN criteria, and authors are encouraged to revise
their texts accordingly, aiming for an overall DISCERN score of 4–5/5.
The questionnaire is a straightforward tool to use and relatively quick to
implement. Although some leaflets lend themselves more readily to this type of
assessment than others, the board find it an invaluable help in assessing the
quality of the draft leaflets.
Our leaflets are now completed – one on personality disorder
(Stoddart, 2007) and the other
on resilience for children and young people
(Freeman, 2007), both available
on the College website. In our work on the leaflets, we each faced unique
challenges, but the lessons learnt were the same for all: learning to avoid
jargon and convey a message that is readily understandable, scientifically
accurate and evidence-based. It was equally important to ensure that in using
lay language, one did not dumb down the information or patronise
the readers. We may, as psychiatrists, believe ourselves to have communication
skills that are better than most on the social scale, and we may pride
ourselves on our abilities to convey information and understanding to our
clients, but it is a very different skill to be able to use in this regard the
written, rather than spoken, word. Our time on the board has certainly given
us an insight into these complexities and we hope to continue to hone these
new skills in the future.

Spin offs
In most cases, to have a piece of ones work published
needs a spot
of luck and being in the right place at the right
time. Being involved with
committees like this one helps one
to get recognition in the field and as a
result one may find
oneself contributing to various projects, which may prove
to
be an exciting and rewarding experience. As members of the Public
Education
Editorial Board, we have contributed to three publications
(in addition to
leaflets) directly or indirectly linked to
public education in psychiatry
(
Freeman & Khalifeh, 2006;
Stoddart, 2006;
Freeman & Khalifeh,
2007).

How to get involved in public education
We hope that this article will inspire trainees to apply to
join the Public
Education Editorial Board, and that as members
they will design and produce
their own public education leaflets
for the College. However, this is not the
only way to get involved
in public education. You could think locally and
produce something
for your ward patients or your trust, on anything relevant
to
your subspecialty and knowledge base. Have a look at the sort
of
information that is given out already; some of it may be
very good, but a lot
of it is probably out of date or in need
of a significant
facelift. Be opportunistic –
if a systematic review has
recently been published relating
to your field of expertise, how about
translating it into something
helpful and informative for your patients?

Final thoughts
Our message is simple: get involved. If the information the
public has
access to is unbiased and evidence-based, unlike
what they may read in the
popular press, it is not only empowering
for them, but it will ultimately make
our jobs easier.

References
- FREEMAN, M. (2007) When bad things
happen. Royal College of Psychiatrists.
- FREEMAN, M. & KHALIFEH, H. (2006) The brain. In
The Brain Manual (ed. I. Banks), p. 2
–10. Haynes.
- FREEMAN, M. & KHALIFEH, H. (2007) Your brain and
how it works. In The Mind – A Users Guide (ed.
R. Persaud), p. 9–17. Transworld
Publications.
- STODDART, J. W. A. (2007) Personality
Disorder. Royal College of Psychiatrists.
- STODDART, J. W. A. (2006) An SpRs experience
serving on the Colleges Public Education Editorial Board.
Pre-Membership Psychiatric Trainee Handbook. Royal
College of Psychiatrists.
- TIMMS, P., HART, D., COHEN, A., et al (2005)
Help is at Handon the web – what do our readers think?
Psychiatric Bulletin,
29, 24
–27.[Abstract/Free Full Text]